I was wandering past a newsagents yesterday and noticed an ad (it was very large) for a celebrity magazine with the strap line “The stars you care about”. After thinking that it’s more important to care about the state of nature, I wondered what a celebrity lifestyle magazine for nature might look like. It actually looks better and more appealing than I imagined! Although a bit of fun, this is an important point, we need to frame and communicate the benefits of nature in a way that appeals to a wider audience.
Although meant to be a spoof, the cover captures some of the research into our connection to nature. Firstly the benefits, how contact with nature makes us happier and lowers anxiety. Then the importance of noticing urban nature as most people live in towns and cities. Finally, a few of the pathways to nature connection, experiencing emotions such as awe, an appreciation of nature’s beauty and compassion – caring about nature.