May 2026 marks a small but meaningful milestone for my findingnature.org.uk blog: 12 years online and reaching 500,000 views. What began as a space to explore ideas and share research around nature connectedness has grown into a global resource, with over 279,000 visitors, 215 posts, and a wealth of shared research, practices, and reflections. To receive the latest blogs into your inbox you can subscribe.

A Journey Through the Years

The first blog post 22 May 2014 looked at two research papers, Kamitsis & Francis (2013) on how spirituality mediates the relationship between engagement with nature and psychological wellbeing. And a study on meaning in life, nature connectedness and well-being by Howell, Passmore & Buro (2013).

The blog has evolved steadily since then, with interest building year by year, peaking in 2022 when a retweet by Greta Thunberg led to the busiest day and month in the site’s history. That single most popular day was 11 August 2022. When Twitter became X a main source of referrals (7752) faded (to 617 in all of 2025) and views have levelled out around 60,000 to 70,000 per year from around 40,000 unique visitors.

Views and Visitors Since 2014

What People Read Most

The most visited pages reflect a strong appetite for both theory, policy and practical guidance on nature connection, with the top post being the launch of our first policy briefing in 2020. The biodiversity stripes in 2022 were also popular thanks to Greta. So the widely used research into the pathways from 2017 only make it to 3^rd. Next up, is the practical guidance and the launch of the Nature Connection Handbook in 2022. The top 5 is completed by another research paper, this time signalling the start of my shift to looking at nature connectedness as a societal issue, as much as an individual trait.

• A New Relationship with Nature: what it means and what we can do – 23,911 views
• Biodiversity Stripes – A journey from grey to green – 21,122 views
• Beyond Knowing Nature – 5 Pathways to Nature Connection – 16,728 views
• The Nature Connection Handbook – 11,648 views
• Applying the Pathways to Nature Connectedness at societal scale – 10,698 views

A Resource Hub for Practice

Downloads from the resources section have been a major part of the blog’s impact. The Nature Connection Handbook alone has been downloaded 100,000 times, with other guides, postcards, and handbooks reaching tens of thousands more. This suggests the work is not just being read, but actively used in organisations, communities, and education.

A Global Reach

While the UK leads with over 266,000 views, the blog has found an international audience with views from 218 nations. There have been over 100 views from 93 nations.

It’s encouraging to see ideas about nature connection travelling so widely.

How People Find the Blog

Search engines, overwhelmingly Google, account for the largest share of traffic (139,800 views), but social platforms have played a key role, noting that LinkedIn took over as the leading referrer since 2023:

• X (Twitter) – 34,659
• LinkedIn – 16,987
• Facebook – 10,426

Academic and institutional links (e.g. journals, and research platforms) also feature strongly, reflecting the blog’s connection to research and practice.

When People Visit

Thursdays are the most popular day (17% of views), with 2pm the busiest hour. It seems many readers are engaging during the working day—perhaps reflecting the blog’s use in professional and academic contexts.

Looking Ahead

Half a million views is a moment to pause and reflect—but also to look forward. Blogs on my research papers published in 2026 have received a couple of thousand views so far, but the 2017 pathways blog is still in the top 5. The practical guidance remains popular with the various handbooks and guidance reaching another 14000 or so downloads this year. The mix of research and application is still key. Thank you to everyone who has read, shared, downloaded, and applied these ideas over the past 12 years. The journey continues.